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Stillwater

The brief

Create mindfulness-themed content for Stillwater, the Peabody and Daytime Emmy–winning Apple Original show, to support the series launch and merchandise rollout.

My role

I wrote an interactive wellness guide in advance of the Season 1 debut on Apple TV. Given early access to scripts and episodes ahead of release, I developed a narrative framework to anchor the mindfulness experiences, devised the content in consultation with the brand’s zen expert, and channeled Stillwater’s voice to bring the character’s world off the screen and into viewers’ everyday lives.