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Ford Motor Company

The brief

Expand Ford’s licensing program into a new product category: children’s content. As one of America’s most iconic automakers, the Ford licensing business drives an estimated $1 billion in retail sales each year, spanning everything from collectibles to lifestyle products like Mustang cologne.

My role

Ghostwriting one of Ford’s first branded children’s books. I created an interactive search-and-find title, crafted a voice aligned with Ford’s style guide, researched vehicle models throughout the brand’s history to showcase their legacy, and provided image direction for the illustrator.