GoNoodle
The brief
GoNoodle is a popular website and app that gets 14 million kids moving each month, offering interactive movement, dance, and mindfulness videos to promote physical activity and wellness. The goal was to extend the brand’s reach beyond the screen and into a physical consumer product with narrative content.
My role
I strategized how to translate GoNoodle’s streaming content into print media, producing Dance Party and Rainy Day Party. I wrote these activity books by compiling brand assets to craft a narrative with interactive prompts, refining all content through an iterative process based on the brand’s feedback and approvals.
