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VERANDA

The brief

Produce brand extensions tied to key seasonal promotions for VERANDA, Hearst’s premier luxury design magazine. The brand delivers decorating, travel, and lifestyle content through a sophisticated lens, catering to an affluent audience.

My role

As a consultant, I produced Living with Color to support the Color of the Year campaign and The Best of Outdoor Living for the annual summer initiative. I led the editorial for each special edition by conducting brand research, writing the creative brief, planning the content structure, writing all cover lines and feature copy, and collaborating with the brand’s design team.