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National Geographic

The brief

Nat Geo Kids is a multi-platform educational brand that delivers content on science, geography, history, and nature. The goal was to leverage the success of their leveled-reader series into an interactive costumer product with tactile play value.

My role

I created a gift set built around the Volcanoes reader, elevating an existing title into an immersive, hands-on science experience. I wrote all packaging copy, briefed the design, edited layouts, worked with manufacturers, and collaborated with the brand’s licensing team throughout development and approvals.