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Gabby’s Dollhouse

The brief

Create branded content for Gabby’s Dollhouse, a Netflix Original series produced by DreamWorks Animation. The show has become a breakout franchise property, inspiring an award-winning toy line, publishing, apparel, and a global merchandise empire.

My role

Ghostwriting for the franchise’s branded consumer products since the show’s first season, including a movie tie-in for Gabby’s Dollhouse: The Movie (DreamWorks Animation’s first live-action hybrid film). For the movie tie-in, I worked from the script and early assets ahead of theatrical release, crafting an interactive narrative retelling. Across all projects, I write in the characters’ distinct voices, ensuring every product feels like a natural extension of the show.