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Nickelodeon

The brief

Create a hands-on consumer product that leverages an iconic media property: Nickelodeon Slime. Slime has been central to the network’s identity since the 1980s and is now one of the most enduring and recognizable symbols in children’s television and pop culture, making it a natural fit for a product extension.

My role

I concepted the product, wrote all packaging copy with a distinct voice grounded in brand style, authored the creative brief for the art director, and led collaboration with the Nickelodeon team on asset selection and legal/copyright approvals.