↩ Back to the brands

Play-Doh

The brief

Create a story-driven consumer product that pairs with Play-Doh compound tubs, expanding the brand’s vast product portfolio into narrative experience.

My role

I concepted and wrote Play-Doh Shark Adventures, a novelty package that combines step-by-step sculpting prompts with an interactive narrative. Working within Play-Doh’s brand bible, I developed an educational story that kept the brand’s signature sense of fun and creativity, while inviting young readers to build an underwater world right on the (wipe-clean, mess-free!) pages.